SALLIE SARGENT | President, Spectacular Partners, Inc. (2016 WOI Honoree)

Over the past 30+ years, Sallie Sargent has produced and managed dozens of major sporting events and hundreds more in the corporate and entertainment world. Six Super Bowls, 14 Fiesta Bowls, the NBA All-Star Game and Roast for Charles Barkley, a star-studded gala for MLB, and the very first College Football National Championship to name a few.
She has also served in key roles for the Republican and Democratic National Conventions, the 100th anniversary celebration of Ford Motor Company, and the Centennial Celebration of the State of Arizona. Her tradeshow and exhibition experience includes some of the largest and most recognizable conventions in the world including the Consumer Electronics Show in Las Vegas, the Electronic Entertainment Expo in Los Angeles, and the World Energy Congress in Abu Dhabi.
Sallie’s career highlight to date was working with the City of Houston for 10 years to stage two mega-events starting with the bid for Super Bowl LI (51) and creating the financial and organizational structure once the game was awarded to Houston for 2017. She went on to become the president and CEO of the Houston Super Bowl Committee, raised over $75M, led 40 full time employees plus dozens of vendors and contractors, and recruited 10,000 volunteers. Super Bowl LIVE, the 10-day fan festival, along with the NFL Experience was attended by 1.3M people and focused a global media spotlight on Houston. Super Bowl LI was one of the most successful Super Bowls in history and generated $347M in economic impact for the Houston region.
Post Super Bowl, Sallie was tapped to lead the organizing committee that staged the 23rd World Petroleum Congress, a major global energy conference in 2021. She and her team raised over $30M to deliver this prestigious event that had not been held in the U.S. for 30 years.
Sallie’s ability to create successful sponsorship programs also led to working with the National MS Society to secure a million-dollar sponsorship for the well-known and highly popular MS 150 cycling event in Houston.
Sallie’s talents extend into communication and media, producing award-winning videos for major public events, employee communication programs, and tributes. She has won four Telly awards for direction and production. She has written and produced winning presentations for several destination marketing organizations competing for major events including Minneapolis, Phoenix, Houston, and Las Vegas. A career highlight was having the honor to work directly with the Vatican on the production of a videotaped message delivered by His Holiness, Pope Francis at the 2017 Super Bowl.
Sallie’s motivating leadership style, commitment to excellence and infectious enthusiasm are central to her success, resulting in what has been a very exciting and rewarding career.
Sallie is the inaugural WISE Houston Women of Inspiration Honoree in 2016.