About

Board of Directors

Headshot of Leah Mastaglio
President

Assistant General Manager at NRG Park

Leah Mastaglio is currently the Assistant General Manager at NRG Park. Mastaglio’s day-to-day responsibilities included overseeing the Event and Guest Services, Operations, Maintenance, Engineering, Technical Services, Parking and Security departments.

Mastaglio has been with NRG Park since the property opened in 2002. She has worked in the Event Services and Sports Marketing and Sponsorship departments before being promoted to Assistant General Manager in 2014. Mastaglio has over 15+ years of tradeshow and facility management experience.

Leah Mastaglio has served as the Tournament Manager for the 2008, 2010, 2015 NCAA Division I Men’s Basketball Championship. For the 2011 and 2016 NCAA Men’s Final Four Leah was the chairperson of the Stadium Operations Committee for the event. In 2010 – 2013, Leah assisted the NCAA Staff with managing the Men’s Final Four Championship by being a member of their Facility Management Group. Leah has assisted in the management of Super Bowl XXXVIII, held at Reliant Park, Super Bowl XLVIII held at MetLife Stadium, Super Bowl XLIX held at University of Phoenix Stadium, Super Bowl 50 held at Levi’s Stadium and Super Bowl LII held at US Bank Stadium. Leah served as the NFL contact for Stadium operations for Houston’s 2017 Super Bowl LI. Other events Leah has managed include two Big XII Football Championships, international soccer matches, several large-scale stadium concerts, Offshore Technology Conference, the largest offshore drilling conference in the world, four years of the Grand Prix of Houston and many other events.

Leah has assisted other properties with projects such as opening the American Bank Center in Corpus Christie, US Bank Stadium in Minneapolis, assisting with facility management for Oakland Coliseum, Solider Field, Louisiana Superdome and University of Phoenix Stadium.

Leah Mastaglio has served on the Houston Mayor’s Office Commission for People with Disabilities for four years. She is a member of International Association of Venue Managers, WISE Women in Sports and Events, and has also completed a two-year study of the International Association of Venue Managers’, Venue Management School.

Headshot of Jennifer Davenport
Vice President

Chief Marketing Officer, Houston Texans

Jennifer Davenport joined the Houston Texans in December 2010. Davenport’s primary responsibilities are to administer and monitor usage of the Texans’ brand and all related advertising, creative and design work. She also oversees all gameday entertainment, community development, the Houston Texans Foundation, youth football initiatives, targeted fan development, regional brand growth and broadcast partnerships, and merchandise sales.

Since joining the Texans, Davenport has helped the organization earn AMA Houston Marketer of the Year (2014), a PROMAXBDA Sports Media Marketing Gold Award for Best Just Cause Campaign (2013), the National Sports Forum ADchievement Award for Best Social/Mobile Media Promotion (2013), a Telly Award for “Houston Texans Primero y Diez” (2013) and more.

Davenport came to the Texans from the NBA’s Houston Rockets and Toyota Center, where she served as Marketing Manager from May 2006-November 2010. With the Rockets, Davenport oversaw Houston Rockets advertising, grassroots promotions, fan development and non-sports publicity, as well as all aspects of marketing for third party events and concerts at Toyota Center. Prior to working at the Houston Rockets, Davenport was the Marketing Director for 96.7 KISS FM (KHFI) and AM 1300 The Zone (KVET AM) at Clear Channel Radio in Austin, Texas.

Davenport is also a member of the YMCA of Greater Houston Board of Directors, a lead executive for the Super Bowl LI Host Committee, a graduate of the Center for Houston’s Future Leadership Forum, and a member of the Discovery Green Conservancy Marketing Committee.

A native of Crosby, Texas, Davenport graduated from Stephen F. Austin State University. She resides in Houston with her husband, John Dabkowski.

Past President

CEO, Houston Sports Authority

 In 2006, Janis Burke, CEO of the Harris County – Houston Sports Authority (HCHSA) became the third chief executive and first woman to hold the position since the inception of the organization in 1997.  In addition to overseeing the billion dollars of bond debt service for Houston’s premiere, professional sports stadiums, under her leadership and during her tenure, Houston has been awarded major sporting events to include:  NCAA Men’s Final Four, Olympic Trials, numerous National and World Championships, AAU Junior Olympics, World Transplant Games and a variety of other elite sporting events. Burke has been recognized locally by Conference USA and Rice University for her outstanding contributions and achievements as a woman in the Houston sports industry, identified by Houston Business Journal as a Most Admired CEO, and named one of Houston’s 50 Most Influential Women. 

Secretary

Chief Marketing Officer, Houston Dynamo FC | Houston Dash | PNC Stadium

As Chief Marketing Officer for the Houston Dynamo FC and Houston Dash, Katie oversees the branding, marketing, advertising, communications, community relations and broadcast efforts for both teams as well as for events at PNC Stadium. She brings more than 20 years of experience in sports and entertainment marketing, including experience in Major League Soccer and in the Houston sports and business community.

Scallan joined the Dynamo after spending the previous 16 years in a variety of roles with The Friedkin Group, a privately-held consortium of automotive, hospitality, entertainment, golf and adventure companies. Her most recent role was as the Director of Marketing and Corporate Communications, in which she was responsible for all marketing, corporate branding, communications and events for The Friedkin Group and its portfolio of companies.

An alumna of Baylor University, Scallan serves as a board member for the Center of Sports Strategy & Sales for the Hankamer School of Business at her alma mater. She also sits on the Marketing Advisory Committee for Austin Community College as well as serves as a board member for WISE Houston (Women in Sports & Events).

Treasurer | Chair, Marketing Committee| Founding Past President

Owner, The Carrie Potter Group, LLC

Carrie Potter is a financial planner and business advisor to professional athletes, small businesses, non-profits and individuals with niche financial needs. Prior to launching The Carrie Potter Group in 2006, Potter was Vice President of PMG Sports and Entertainment in Washington, DC. Carrie created and teaches a course in Sport Finance at Rice University. As a Certified Financial Planner™ and Registered Investment Advisor, her expertise is in designing and implementing financial plans and business strategies; financial statement analysis; pooled investment vehicles; and financial workshops. Potter earned an MBA & BBA from The George Washington University in Washington, DC.

In addition to WISE Houston, Potter serves on the Board of Directors of the Mercy Education System of the Americas; The George Washington University School of Business; The Jensen Project, Texas Executive Women and the Advisory Council of the Houston Area Women's Center, where she served previously as Board Chair.  She has been recognized as the HAWC Community Advocate; Women Who Mean Business in Finance and 40 Under 40 by the Houston Business Journal; WISE Woman of Inspiration; FHPW Woman of Excellence; Houston's 50 Most Influential Women; STEAM Role Model and a TEW Woman on the Move.
Headshot of Diane Freeman
Chair, Membership

Senior Sales Manager, Four Seasons Hotel Houston

Diane’s hospitality career began in the windy city of Chicago before making Houston Her home. She has been in the hospitality industry for 30 years with 20 of those years working with sports and entertainment groups for the Four Seasons Hotel.

As a graduate of Illinois Valley Community College and Illinois State University, Diane played both Volleyball and Basketball, while graduating with a double major in Business Administration and Marketing.

Having worked in the industry for so many years, she has built lasting relationships with many top entertainers known around the world. Her knowledge has made her a leader in the hospitality industry and a mentor in her own hotel where she loves helping develop the next generation of hoteliers.

In her spare time, you can find her volunteering at her church or lounging by the pool and loving her amazing dog named Ziggy.

Headshot of Lisa Gagnon
Chair, Signature Events Committee
Chief Marketing Officer, Houston Livestock Show and Rodeo

Lisa Gagnon oversees all marketing efforts for the Rodeo, including brand, advertising, public relations, communications, and broadcast. Lisa’s expertise lies in brand management, market research and brand activation has helped guide the Rodeo’s brand evolution.

Prior to her role at the Houston Livestock Show and Rodeo, Lisa was vice president of marketing at the Houston Super Bowl Host Committee, overseeing all brand and marketing activities for the Host Committee, including Super Bowl LIVE, the ten-day fan festival. Lisa also served as the director of brand for Waste Management. During her seven-year tenure with Waste Management, she managed the company’s corporate brand, advertising and sports sponsorship including the Waste Management Phoenix Open. Prior to WM, Lisa worked at Johnson & Johnson where she was on the Tylenol brand focused on new product development and sports sponsorships, most notably their NASCAR sponsorship.

Lisa received a bachelor’s degree in business administration from The University of Texas at Austin and a master’s degree in business administration from The University of North Carolina at Chapel Hill. 
Headshot of Nina Jackson
Chair, WISE Within Committee

Regional Director of Marketing & Public Relations, SMG

Nina Jackson was named the Regional Director of Marketing for SMG’s Midwest region, conjoined with her current position as Director of Marketing & Public Relations at NRG Park – home to the NFL’s Houston Texans and the Houston Livestock Show and Rodeo™.

In her this role, Jackson provides extra support in the ongoing marketing, public relations, media buying and sponsorship efforts and development for SMG venues in the Midwest region, including Oklahoma, Louisiana, Indiana, Illinois, Iowa, Kansas, Alabama, Florida, Illinois, Nebraska, South Dakota, and Texas.

Jackson has been with SMG for 25 years and during her tenure, she has been instrumental in securing some of the biggest sporting events in the country for NRG Park including the Big 12 Conference Football Championship (2002 and 2005), Super Bowl (XXXVIII and LI), NCAA Division I Men’s Basketball Championship South Regionals (2008, 2010 and 2015), and NCAA Division I Men’s Basketball Championship Final Four (2011 and 2016).

Jackson is a native of Houston, Texas and a graduate of Sam Houston State University, where she received her bachelor of business arts in accounting.

Director at Large

Director of Marketing, Houston Livestock Show & Rodeo

As the Director of Marketing for the Houston Livestock Show & Rodeo (HLSR), Muffy King oversees branding, advertising and marketing activations.

Prior to her role with HLSR Muffy was the Director of Marketing, Media and Brand at the Houston Marathon Committee (HMC), overseeing all brand efforts including business development, advertising, public relations, communications, broadcast, and merchandise. Before relocating to Houston, she worked with Fortune 500 companies in the oil and gas and technology industries assisting with communications, marketing and event management roles.

Muffy received two bachelors at Michigan State University where she was a member of women’s water polo team winning 4 Big Ten titles and one national championship. She also received a master’s degree in mass media communication from the University of Colorado Boulder.

Headshot of Tamara Lupo
Chair, Signature Events Committee

Chief Operating Officer, Professional Sports Partners

As the quarterback of PSP, Tamara is at her best when the game is on the line. Keeping clients’ goals and objectives at the forefront of planning, Tamara is the first to ask “What does success look like?” and then calls the play for her team to score the winning touchdown. 

Tamara leads the team at PSP to over-deliver for clients, challenging them all to re-think the status quo and push the boundaries for brands beyond their expectations. Having been with PSP since its launch in 2012, Tamara is a key leader on the executive team in shaping the trajectory of the agency. 

PSP has a strong roster of clients across the country, including Mahindra Tractors, Coaches vs. Cancer, 76, TDECU, Mattress Firm, Toyota, and Protective Life Corporation. Additionally, PSP is a go-to marketing partner for mega events here at home, including Men’s Final Four Houston 2023 and Houston’s World Cup Bid Committee. The sales consulting arm of PSP develops partnerships on behalf of properties, including the naming rights to CHI Health Center in Omaha, entitlement of the LendingTree Bowl in Mobile, and the jersey kit partners for Union Omaha and the Las Vegas Lights.

Prior to moving to the agency side of sports business, Tamara spent her career on the team side. With experience in minor league hockey and a touch of the NFL, Tamara worked with the NBA’s Houston Rockets for nine seasons, first in marketing/branding/promotions and later in corporate partner development and activation. 

A proud Longhorn, Tamara earned her BBA in Marketing from The University of Texas.

Director at Large

Senior Vice President, Marketing and Communications, Houston Astros

Anita Sehgal is currently in her eighth year with the Houston Astros as Senior Vice President, Marketing & Communications. In her role, Anita provides strategic leadership for the ballclub’s retail, advertising, marketing, communications, broadcasting, and alumni relations, including support for a broad variety of sponsorship, ticket, special event, community, and the Astros Golf Foundation and Houston Open initiatives.

Prior to joining the Houston organization, Anita spent over 20 years in various strategic marketing functions with several organizations, including FGL Sports, Best Buy and most recently Academy Sports + Outdoors. She spent more than five years at Academy Sports + Outdoors as Senior Vice President, Marketing and Advertising. Prior to holding that post, Anita spent four and a half years with Best Buy Canada as Director, Customer Experience. She also spent four years with Canada’s largest sporting goods retailer, The Forzani Group, Ltd. as their Director of Marketing.

Hailing from Canada’s Regina, Saskatchewan, Anita, who earned her United States citizenship in September of 2019, received a bachelor’s of business administration degree, with a focus in marketing and human resources, from the University of Regina. She plays an active role in several Houston-based organizations, including her position as an Executive Committee Board Member of the Boys and Girls Club of Greater Houston, a Board member of TDECU, and a board member of WISE Houston. She is also a Board Director for Reitman’s Canada Ltee, and an active Brand 50 member of World 50. In 2016, Anita was honored as one of Houston’s Top 15 Business Women by the National Diversity Council. In 2018, Anita was honored again by the National Diversity Council as the National Business Woman of the Year. She also received honors in 2018 as one of Texas Executive Women’s Women on the Move.  Most recently, Anita was recognized in 2021 by the National Diversity Council as a Power 50, for her contributions and commitment to both business and community.  In November 2021, Anita was celebrated as the 2021 Woman of Inspiration by WISE Houston.

 Chair, Wise Within Committee

President, Business Operations, Houston Rockets

Gretchen Sheirr was named President of Business Operations of the Houston Rockets in May of 2021 following her 20th season with the team.  She began her stint with the Rockets as an account executive and worked her up, holding titles including Vice President of Sales & Service, Chief Revenue Officer, and Chief Operating Officer.

Early in her career, Sheirr spearheaded the implementation of a private-label ticketing venture, now known as AXS Ticketing, which garnered success for both the Rockets and Toyota Center.  Her comprehensive understanding of ticketing strategy and ability to forecast industry opportunities along with a commitment to digital innovation and fostering strong relationships within the Houston business community have been vital to the organization’s success.

Throughout her tenure, she has been responsible for growth of the revenue for both the Rockets and Toyota Center launching several key initiatives including the renovations of many hospitality spaces in the arena. She also implemented new global sales strategies leading to record revenues and implemented the Rockets jersey sponsorship platform. She now oversees all business operations for the Houston Rockets and Toyota Center, including finance, strategic planning, arena booking, facility management, marketing, media relations, sales, community and social responsibility and the Clutch City Foundation.

A native of Spring, Texas, Sheirr graduated from Louisiana State University with a degree in marketing. She also was a four-year letter winner as a diver for LSU.  In 2017, she was named one of Sports Business Journal’s Forty Under 40, which annually recognizes the top young professionals in sports business.

Sheirr is a founding board member of WISE Houston, serves of the board of March of Dimes Houston, and is a member of the Executive Women’s Partnership.  She and her husband, Ken, have twins, Zachary and Jordan, and live in The Woodlands.